Cover Story

Socially Conscious Organizations Nourishing Lives

Its all about Being Morally Correct Organization

A socially conscious organization understands responsibility on various levels that include economic, legal, ethical and philanthropic responsibilities. A company merely focused on profit maximization can’t be counted socially responsible, unless and until, it takes up the steps to improve the lives of those who are involved in the working of the organization.
One of the greatest leaders Winston Churchill once said, “We make a living by what we get, but we make a life by what we give”. His words speak volumes. If one digs deep into what Winston Churchill said, one will find that life is valuable only if we add something to it. Life is not just about living, but, it is also about sharing and growing together. A number of organizations have understood the gist of Winston’s words quite well as they have contributed a lot towards the betterment of society.

The existence of organizations or entrepreneurs would have been impossible if society had not come forth to help it grow. Manpower involved in the working of the organizations has helped them in achieving maximum profits, global growth and reputation. In return, society also desires growth and balance for its healthy survival. The desire of the society to grow induced the concept of corporate social responsibility.

What Is Corporate Social Responsibility?

Corporate Social Responsibility (CSR) is about how businesses work to bring about an overall positive impact on society. Every organization has its own definition of CSR. However, any organization working towards the welfare of the community or society at large is said to be a morally correct organization or being socially responsible.

How Corporate Social Responsibility Is Bringing A Positive Change In The Society?

It depends from organizations to organizations as to how well they recognize their responsibilities towards society. For some it might only be restricted to improving the working environment and at the same time others may perceive it to empower the employees. Education and empowerment of the employees play a vital role in the overall growth of the society. Organizations like Ind-Swift, Nectar Lifescience Ltd. and RedAlkemi have organized various camps, from time to time, that include free blood donation camps, campaigns for the welfare of the old, HIV/AIDS awareness campaigns with the aim of improving the health and lives of the people.

CSR has also played a vital role in freeing the society from the fetters of strangled beliefs and perceptions about various segments of lives. There was a time when impaired members of the family were considered to be a burden. But, the initiative of many organizations has helped in boosting up the morale of the disabled lot.
‘Don’t judge a book by its cover’, the saying goes well for the disable communities of the society. A disabled is as enthusiastic and courageous as an able employee in an organization could be. The CEO of Costa Coffee (New Delhi), Unnikrishnan Santhosh, rightly said, “…we tend to call them ordinary people like all of us the initiative and the commitment that they have shown is far far better than the abled people” (Source IBN Live). Costa is one such organization that has hired hearing-impaired people and has given them an opportunity to cherish their dreams.

Just like Costa, various organizations including KFC, CCD, Lemon Tree and Apeksha Saloon in Chandigarh are doing their bit in bringing healthy changes in the outlook of the society. The golden pages of Indian history holds notable names of the personalities who were either born disabled or were intentionally excruciated by their rivals. Rana Sanga, the ruler of Mewar was left blinded in one eye by his own brother Prithviraj and even received 80 wounds from his rivals. But this didn’t stop him from conquering over the rivals and ultimately became the ruler of Mewar. If Rana Sanga could win over his disabilities then why can’t people with hearing and speaking disabilities like Vivek, Sanjay and Jaipal who are the members of kitchen staff and Ajay, who look after the entire front area of Lemon Tree Hotels? Shubhanshu Sharma, the General Manger at the Lemon Tree Hotels said, “It's a regular practice with Lemon Tree Hotels. They are very much a part of us and all-inspiring. Many times they pick up message from the body language of guests, which our very 'normal' staff can't” (Sources Tribune).

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By :Geetika Sachdeva

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